Our Story

Committed to empowering black entrepreneurs across Canada through useful business resources, networking opportunities and lots more!

SoPlugged was born out of a desire to address the visibility gap Black-owned businesses face in Canada. Recognizing the challenges that Black entrepreneurs encounter in promoting their businesses, we launched SoPlugged as an online directory that facilitates connections between consumers and over 100 Black-owned businesses across the country. Our mission is to empower these businesses by providing a platform to showcase their offerings and connect with new customers.

Since our inception in 2021, SoPlugged has grown to more than a directory. We started The Business Mindset Podcast where we interview Black entrepreneurs in Canada as we explore their journey to building a successful business.

We also host a yearly event - PluggedIn Conference, a networking event that brings Black entrepreneurs and business leaders from across Canada together to learn from one another as well as from our invited guests like Reni, the Resource.

Nina and Toffy
Nina and Benaiah
Nina, Benaiah and Marilyn